Ad Design Innovation – RTÉ Digital unveil ‘Aviva Select’ campaign – Designed and Developed In-house
January is a key renewal period for health insurance, with this in focus, RTÉ’s digital division worked with Aviva to deliver a high impact campaign that would engage value seekers and encourage active switchers during this key renewal period.
“RTÉ Media Sales – Digital developed a rich media campaign by creating a unique rich media takeover ad and brand experience to promote the Aviva Select health insurance plan and deliver on the campaign KPI’s”, said Jennifer O’Mahony, Senior Client Manager, MediaVest.
“The creative idea for this campaign was designed and developed in-house by RTÉ’s digital division in collaboration with Aviva and Mediavest. RTÉ delivered a consistent experience across desktop, mobile and tablet, developing two custom built formats, including the first mobile rich media takeover on the RTÉ.ie mobile site”, said David Fogarty, RTÉ Media Sales – Digital Commercial Coordinator & Ad Operations Team Lead.
Michelle Noonan, Digital Marketing Manager, Aviva Health said, “We were extremely pleased with the ad formats that RTÉ’s digital division created in-house. Taking the assets from our overall campaign, RTÉ turned them into very engaging pieces of online content. We were delighted also to be present on their mobile website for their first mobile rich media takeover. We look forward to seeing the results.”
Click below to view the Aviva Rich Media Home Page Takeover in our creative gallery:
Campaign: Aviva Select
Ad Format: Rich Media Home Page Takeover
Click below to view the Aviva Full Screen Video Ad in our creative gallery:
Ad Format: Full Screen Video Ad
Platform: RTÉ Player
Click below to view the Rich Media Interstitial in our creative gallery:
Ad Format: Rich Media Interstitial
Further Rich Media advertising examples can be found in the creative gallery section of our website: http://mediasales.rte.ie/creative-gallery-page/
The RTÉ Media Sales – Digital team are Rich Media experts who are constantly innovating and can work with you to devise a bespoke solution for your campaign.
To plan your next rich-media campaign, talk to:
David Fogarty, Commercial Coordinator, RTÉ Media Sales – Digital
M: +353 87 295 1697 | E: email@example.com
David Fogarty, Commercial Coordinator, RTÉ Media Sales – Digital, has been involved in digital advertising for over 8 years. David has responsibility of leading and managing the RTÉ digital trafficking team and development and implementation of new ad formats across all of RTÉ digital platforms. David is a specialist in Rich Media and Video and holds a BSc in Computing.