Ad Design Innovation – RTÉ Digital unveil new dynamic video format for BoyleSports campaign – Designed and Developed In-house

RTÉ Media Sales, in partnership with BoyleSports, has launched an innovative cross-media sponsorship package of RTÉ Racing for 2014/2015.

The key innovation piece for this campaign has been the delivery of a dynamic video sponsorship sting. Essentially, this is a video ad that pulls in live information, in this case, live racing odds and overlays this information on the ad.


Mary Corcoran, RTÉ Digital Ad Operations
said “We work closely with our clients to deliver innovative solutions that offer return on investment. This media first solution, provided an innovative way for BoyleSports to engage racing enthusiasts with the most up-to-date odds, each time they tuned into watch live racing on RTÉ Player. RTÉ’s Ad Labs created the video stings. The campaign data proved the effectiveness of the dynamic video format as it significantly outperformed standard benchmark rates.”

John Boyle, CEO of BoyleSports said “The horseracing and betting industries in Ireland are deeply interdependent and our investment in this innovation as part of the overall RTÉ sponsorship is testament to BoyleSports continued commitment to racing in Ireland. The launch of this video embedded data stream, which makes it easier for viewers of the RTÉ Player live stream to see the live odds on a race, is a great way for BoyleSports to start 2015, which promises to see us launch a range of new technology innovations to enhance customer engagement.”

View the campaign in our creative gallery:

Campaign Reference:
Client: BoyleSports
Campaign: BoyleSports Sponsors Racing on RTÉ
Ad Format: VPAID Format- Live Dynamic Odds Feed on Video Stings
Platform: RTÉ Player

Further Rich Media advertising examples can be found in the creative gallery section of our website:

The RTÉ Digital team are Rich Media experts who are constantly innovating and can work with you to devise a bespoke solution for your campaign.