Ad Innovation – Irish Life launch impactful ‘The Comfortable Zone’ campaign on RTÉ
RTÉ Media Sales – Digital in collaboration with Irish Life, DDFH&B Advertising and Mediaworks unveiled ‘The Comfortable Zone’ campaign, via a Rich Media Homepage Takeover ad format on Ireland’s Number 1 multi-media website, RTÉ.ie.
The concept for the digital element of this campaign was a collaboration between DDFH&B, Mediaworks and RTÉ’s digital division. The campaign creative assets were supplied by Irish Life’s creative agency, DDFH&B.
Commenting on the campaign idea, Roisin Keown, Joint Creative Partner, DDFH&B Advertising said, “The objective of the campaign was to encourage consumers to venture from their comfort zone (deposit accounts) into the new comfortable zone (Irish Life MAPS) to start making their retirement fund work harder. DDFH&B developed a through the line campaign which demonstrated that Irish Life know more about Irish life than any other provider, by dramatising situations in which Irish people feel uncomfortable”.
“In order to enhance cut-through and drive engagement for Irish Life’s ‘The Comfortable Zone’ campaign, DDFH&B designed two innovative formats on RTÉ. The RTÉ Media Sales – Digital creative team collaborated with DDFH&B to build a rich homepage takeover on RTÉ.ie which brought one uncomfortable situation from the campaign – fear of flying – to life. The second element of the campaign was taken from our suite of custom video formats on RTÉ Player to engage audiences and drive prospects” said David Fogarty, Commercial Coordinator, RTÉ Media Sales – Digital.
To plan your next rich media campaign, talk to:
David Fogarty, Commercial Coordinator, RTÉ Media Sales – Digital
M: +353 87 295 1697 | E: firstname.lastname@example.org
David Fogarty, Commercial Coordinator, RTÉ Media Sales – Digital, has been involved in digital advertising for over 8 years. David has responsibility of leading and managing the RTÉ digital trafficking team and development and implementation of new ad formats across all of RTÉ digital platforms. David is a specialist in Rich Media and Video and holds a BSc in Computing.
Further Rich Media Homepage Takeover advertising examples can be found in the creative gallery section of the RTÉ Media Sales – Digital website.