Ad Innovation – RTÉ launch innovative new video ad format, the ‘Takeover’ on RTÉ Player


Three - Jan 2016

(Click on the image to view the ‘Takeover’ on RTÉ Player)


RTÉ Media Sales – Digital, in collaboration with Three Ireland and MediaVest unveil a​ new interactive video ad format, the ‘Takeover’ to launch Three’s ‘Perfect Surprise’ campaign.


The concept for the digital element of this campaign originated in RTÉ’s digital division, following consultation with MediaVest. The campaign creative assets were supplied by Three’s creative agency, Boys & Girls.


This new ad format includes a number of overlaying elements to ‘takeover’ the RTÉ Player viewing screen, resulting in an immersive experience for the audience, driving a higher level of brand-recall as a result.


“As Ireland’s leading on-demand advertising platform, RTÉ Player was key in our media mix to launch the ‘Perfect Surprise’ campaign. Taking the assets from our TVC, RTÉ delivered a consistent experience across desktop, mobile and tablet – providing us with a unique opportunity to engage with our target audience in an exciting and relevant way” said Briain Curtin, Digital Marketing Manager, Three Ireland.


This video ad forms part of an overall campaign which included an additional media first for Three on via a cross device rich media homepage takeover, which was nominated for Weborama campaign of the month. Click here to view the HPTO. 


This new ad format adds to the growing creative suite of innovative video ad formats available on RTÉ Player – which includes all five​ ​IAB video Rising Stars below:

  • Ad Control Bar
  • Extender ​
  • Filmstrip
  • Full Screen
  • TimeSync

​The RTÉ Media Sales – Digital team are continually exploring new ways to engage with our audience through content and advertising innovation and a number of new advertising formats are expected to launch in the coming months – placing RTÉ as the most innovative broadcaster in the digital advertising marketplace in Ireland.

”Moving forward, w​e expect video ad formats to take a more central role in advertising campaigns. There will be growth particularly on mobile and tablet through MRAID and VPAID” said David Fogarty, Commercial Coordinator, RTÉ Media Sales – Digital.


The RTÉ Media Sales – Digital team are Rich Media experts who are constantly innovating and can work with you to devise a bespoke solution for your campaign.

To plan your next rich-media campaign, talk to:
David Fogarty, Commercial Coordinator, RTÉ Media Sales – Digital

M: +353 87 295 1697 | E:

Play 05David Fogarty, Commercial Coordinator, RTÉ Media Sales – Digital, has been involved in digital advertising for over 8 years. David has responsibility of leading and managing the RTÉ digital trafficking team and development and implementation of new ad formats across all of RTÉ digital platforms. David is a specialist in Rich Media and Video and holds a BSc in Computing.