Ad Innovation –Trócaire launch impactful ‘Fight for Justice’ lent campaign on RTÉ Player

Trocaire Image


RTÉ Media Sales – Digital in collaboration with Trócaire and Mediaworks Ireland, unveil the ‘Fight for Justice’ lent campaign, via the ‘Takeover’ ad format on Ireland’s most popular catch-up service, the RTÉ Player.


The concept for the digital element of this campaign originated in RTÉ’s digital division, following consultation with Mediaworks. The campaign creative assets were supplied by Trócaire’s creative agency, Publicis.


“In order to enhance cut-through and drive engagement for Trocaire’s ‘Fight for Justice’ lent campaign, we created a takeover over on the RTÉ Player, bringing the video centre stage and enhanced with an ambiance surround while empowering the ever important call to donate  – driving  prospects to the Trócaire donation website”, said David Fogarty, Commercial Coordinator, RTÉ Media Sales – Digital.


Click here to view the campaign in our creative gallery.


The RTÉ Media Sales – Digital team are Rich Media experts who are constantly innovating and can work with you to devise a bespoke solution for your campaign.


To plan your next rich-media campaign, talk to:
David Fogarty, Commercial Coordinator, RTÉ Media Sales – Digital

M: +353 87 295 1697 | E:

Play 05David Fogarty, Commercial Coordinator, RTÉ Media Sales – Digital, has been involved in digital advertising for over 8 years. David has responsibility of leading and managing the RTÉ digital trafficking team and development and implementation of new ad formats across all of RTÉ digital platforms. David is a specialist in Rich Media and Video and holds a BSc in Computing.