Innovation – RTÉ unveil innovative Birds Eye campaign developed in-house


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RTÉ showcase Rich Media HTML5 at its very best via the ‘Full Page Interstitial’ ad format for Birds Eye Ireland.

Showcasing Rich Media HTML5 at its very best, RTÉ Media Sales – Digital, Birds Eye Ireland and Havas Media Ireland, unveil the ‘Steamfresh Range’, via the ‘Full Page Interstitial’ ad format on Ireland’s No.1 Multi-Media News Website, RTÉ News Now.

“The creative idea for this innovative Birds Eye campaign was developed in-house by the RTÉ Media Sales – Digital team to a concept we developed at Havas Media, utilising the latest innovative technology – HTML 5, native features, social sharing and video”, said Adam Taylor, Digital MD, Havas Media.

“Innovative ad formats and media firsts offer a wealth of possibilities for the advertiser, whether creating an immersive in-page ad experience, or putting the user in control, these new ad formats are providing cut-through in a busy advertising environment”, said David Fogarty, Commercial Coordinator, RTÉ Media Sales – Digital.


Click below to view the campaign in our creative gallery:

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The RTÉ Media Sales – Digital team are Rich Media experts who are constantly innovating and can work with you to devise a bespoke solution for your campaign.

To plan your next rich-media campaign, talk to:
David Fogarty, Commercial Coordinator, RTÉ Media Sales – Digital
M: +353 87 295 1697 | E: david.fogarty@rte.ie

Play 05David Fogarty, Commercial Coordinator, RTÉ Media Sales – Digital, has been involved in digital advertising for over 8 years. David has responsibility of leading and managing the RTÉ digital trafficking team and development and implementation of new ad formats across all of RTÉ digital platforms. David is a specialist in Rich Media and Video and holds a BSc in Computing.