RTÉ launches B2B brand campaign promoting new Branded Content offering on IMJ/AdWorld
RTÉ Media Sales – Digital, have launched an innovative, brand campaign on the IMJ/Adworld website, via a Rich Media Homepage Takeover.
RTÉ partnered with Adworld to devise an innovative campaign to promote the full service offering now available to clients across all digital channels, specifically highlighting the specialist branded content offering.
To support this new offering, a full service team of creative and branded content creators led by Cara Doyle, Branded Content Manager, a recent appointment to the RTÉ Media Sales – Digital team has been established. A TV producer with over 10 years experience in both Ireland and the UK. Cara has worked on prime time shows for TV3 & RTÉ and Warner Bros.
Commenting on the campaign idea, Joanne Walsh, Commercial Marketing, RTÉ’s digital division said, “Showcasing the successful collaboration that exists between clients and the RTÉ Media Sales – Digital team, the campaign reinforces RTÉ’s position as the leading innovative publisher in Ireland, providing best in class solutions that deliver both quality and results via client testimonials. Highlighting the new branded content advertising solution, we invite brands to ‘bring all their digital creative and content to life’ via RTÉ’s full service digital offering.”
The advertising campaign includes a custom-built Rich Media Takeover and Branded Content website, featuring client testimonials from a number of successful campaign collaborations. These included Laura Weldon, MediaVest, featuring Three Mobile’s, rich media homepage takeover, Daragh Anglim, Fáilte Ireland, featuring Discover Ireland’s branded content, David Lenny, Amnet, featuring General Motors, programmatic guaranteed and Louise McCabe, Starcom, featuring AIB’s VPAID selector.
“Close to 50% of Irish adults now connect with RTÉ’s digital services every week through Ireland’s leading multi-media website, news/ entertainment app and VOD service. RTÉ’s digital division continues to lead the market in award winning digital innovation driven by first class service. Our new branded content offering is an exciting addition to our broad range of creative services.
Our expert team now delivers a full end to end multimedia content solution to our clients”, said Ken Nugent, Sales Manager, RTÉ Media Sales – Digital.
The advertising campaign, which launched on IMJ/AdWorld will run across print, display, search and social.
Click here to view the Homepage Takeover on the AdWorld website: http://www.adworld.ie/