RTÉ launches “Innovation that delivers” brand campaign on IMJ / AdWorld.ie
RTÉ Media Sales – Digital, in collaboration with ICAN launched a new innovative brand campaign – delivering a media first to the market via a Rich Media Homepage Takeover on IMJ/Adworld.ie.
RTÉ partnered with ICAN to devise an innovative campaign demonstrating the successful collaboration that exists between media agencies and the RTÉ Media Sales – Digital team.
Commenting on the campaign idea, Andrew McNulty, Joint Creative Director, ICAN, said “For our new digital and print campaign for RTÉ Media Sales – Digital, we showcase creatives and clients at work. The campaign brings to life the collaborative, friendly partnerships that have delivered great results for Aviva and Birds Eye on RTÉ’s digital platforms. Showcasing the campaigns in a fun way, we ask viewers to check out the many case studies. After all, RTÉ doesn’t just talk about digital innovation and creativity, it does it!”
“IMJ/Adworld.ie were the perfect partners for us to launch the campaign. We undertook the challenge of creating a unique Rich Media Homepage Takeover ad on IMJ/AdWorld.ie – a media first on the site”, said Joanne Walsh, Commercial Marketing, RTÉ’s digital division.
The innovative, custom-built Rich Media Takeovers combined live action with animated elements and 3D models. After extensive planning and storyboarding, the participants were recorded in green screen at Fish Films studio and given the challenging task of interacting with imaginary elements from the campaign. The best takes were selected to be keyed out and animated.
“We love to collaborate with clients to tell powerful brand stories. RTÉ’s digital division leads the market in award winning digital innovation. Agencies and brands partner with our team confident that we will deliver great results with first class service”, said Ken Nugent, Sales Manager, RTÉ Media Sales – Digital.
Below – Press executions – for the Birds Eye and Aviva campaign
Further Rich Media advertising examples can be found in the creative gallery section of our website: Click Here
The RTÉ Media Sales – Digital team are Rich Media experts who are constantly innovating and can work with you to devise a bespoke solution for your campaign.
To plan your next rich-media campaign, talk to:
David Fogarty, Commercial Coordinator, RTÉ Media Sales – Digital
M: +353 87 295 1697 | E: email@example.com
David Fogarty, Commercial Coordinator, RTÉ Media Sales – Digital, has been involved in digital advertising for over 8 years. David has responsibility of leading and managing the RTÉ digital trafficking team and development and implementation of new ad formats across all of RTÉ digital platforms. David is a specialist in Rich Media and Video and holds a BSc in Computing.