RTÉ unveil innovative media first campaign for Electric Ireland and MediaVest
For the launch of Electric Ireland’s new Nest product, the RTÉ Media Sales – Digital team designed and developed a suite of creative that also delivered a media first, assets were supplied by Electric Ireland’s creative agency, Cawley Nea.
The Nest Learning Thermostat allows you to control the temperature and create a personalised schedule for your home.
This media first was achieved by combining creative types – A Billboard with companion MPU were seamlessly synced together by an Overlay – to highlight the ease to which this device can be controlled. “This innovation creates a highly immersive advertising experience and instantly engages the audience”, said Treasa Maguire, Account Manager, RTÉ Media Sales – Digital.
“Formats such as “synced overlays” provides advertisers with greater choices around audience engagement, but more importantly promotes user interaction and drives a higher level of brand awareness” said Jennifer O’Mahony, Senior Client Manager, MediaVest.
Early engagement rates are very strong, showing 90% uplift on market benchmarks.
View the campaign here
Another element of the campaign included a Rich Media Interactive Skin HTML 5 Homepage Takeover, which can be viewed here
Client: Electric Ireland
Campaign: Electric Ireland Nest
Ad Format: Rich Media Billboard and MPU Sync Overlay
Ad Format: Rich Media Interactive Skin HTML 5 Homepage Takeover
Further Rich Media advertising examples can be found in the creative gallery section of our website: Click Here
The RTÉ Media Sales – Digital team are Rich Media experts who are constantly innovating and can work with you to devise a bespoke solution for your campaign.