News

Media First Format: Multi-Platform Responsive Overlay

Posted on September 4, 2017 by aine.gallagher@rte.ie in News

This new innovative design solution was developed by Regina Geraghty , who is responsible for  RTÉ Create’s advertising solutions across advanced rich and interactive media for our digital estate. Speaking of the new media first format Regina reiterated the benefits of the build for clients, “This format was developed to produce a truly engaging experience for our advertising partners and their target markets across all platforms”.

The new Multi-Platform Responsive Overlay format works as an advertising solution across all screens and provides brand consistency for our clients, no matter what device the audience are using. Previously, we offered high impact advertising solutions on desktop in the form of conventional rich media builds. This move towards responsive builds by RTÉ Create is the next phase of rich media. It allows brands to have a consistent message, look and feel across all RTÉ devices where their ads are seen. The benefit of this for advertisers is expanded reach of their creative and message, as it will now be seen by more people, on more platforms, in turn positively impacting on brand recall and delivery for their campaigns.

Currently, almost 50% of Irish adults connect to RTÉ’s digital services weekly including RTÉ.ie, RTÉ News Now app and RTÉ Player. We are continually evolving to ensure we deliver an excellent user experience across all our services for our audiences and this includes commercial advertising too.

This media first format is now available so please get in touch if you would like to explore this build for your brand.  Simply email us at contact@rtecreate.ie to get started.

A full range of our bespoke builds can be viewed here.