Your Solutions

ADVERTISING CHANNELS

RTÉ’s combined digital properties:

  • 48% of Irish Adults use one of RTÉ digital’s services weekly (B&A Corporate Brand Tracker 2015)
  • Over 118 million monthly page impressions (global)

ABOUT

RTÉ.ie is Ireland’s leading multi-media website brand, (TGI, 2016), providing unrivaled coverage of Irish and International news, current affairs, sport, entertainment and lifestyle in multiple formats. RTÉ.ie is a fully responsive platform that delivers advertising solutions across all screens.

AUDIENCE

  • 51% of weekly users are female
  • 49% of weekly users are male
  • 66% of weekly users are ABC1F (B&A, 2016)
  • Used by 23% of 18-34’s weekly
  • Used by 23% of 35-54’s weekly

HOW RTÉ.ie DELIVERS

  • 55,000,000 views per month
  • 5.7 million unique browers per month
  • 64% browers from a mobile or tablet
  • 34% of browers are from outside of Ireland
  • 1.3 million people using 5.7 million browers per month (TGI, 2016)
  • The largest Irish Owned website in Ireland (comScore MMX, October 2016)
  • Over 20 million page views over Election count weekend alone (27-28th February 2016)
  • 66% of users say RTÉ.ie is very trustworthy

ADVERTISING SOLUTIONS

  • Screen takeovers
  • Advanced advertising solutions (Animated HPTO & landing page takeovers (HTML5)
  • Branded Content (Native articles and video including fixed homepage position)
  • Sponsorship
  • Audience Targeting (Contextual, Demographic & Bespoke)
  • Competitions
  • Interactive game and quiz formats
  • Bespoke design formats
View creative campaigns on RTÉ.ie

ABOUT

RTÉ Player is the number one TV on demand service in Ireland, (B&A Research, 2016). RTÉ Player is available on multiple platforms including mobile, tablet, desktop, cable TV’s and games consoles. Quality content and original programming are the main areas of focus across on-demand, live and online viewing.

AUDIENCE

  • 57% of users are ABC1
  • 37% of users are C2DE
  • 50% male user
  • 50% female users

HOW RTÉ PLAYER DELIVERS

  • Growth of short-form content on RTÉ Player is up +128% year on year (2016)
  • Live streaming on RTÉ Player up +109% year on year (2016)
  • On-demand on RTÉ Player up +35% year on year (2016)
  • RTÉ Player is available on 11 platforms
  • RTÉ Player averages over 4.4 million streams per month
  • 1.7 million unique browsers per month
  • 6 in 10 VOD users use RTÉ Player
  • 2.3 million mobile/tablet app downloads
  • 21% app downloads outside of Ireland
  • +200k RTÉ Player International app downloads
  • 16% unique browsers (global)
  • 2/3 browers are on a mobile or tablet
  • 4 in 10 streams are drama programmes
  • 4 in 10 users use it at least weekly
  • Accessible via computer, mobile, tablet, connected TV, games console and TV platforms

ADVERTISING SOLUTIONS

  • Branded Content (PPS series production)
  • Sponsorship
  • Standard in-stream VOD ads
  • Advanced creative VOD including in-stream, breakout, takeover, time sync, pause and bespoke formats
  • Targeted advertising across six key audience (Male, Female, Male 18-34, Female 18-34, HK & HKWK)
View creative campaigns on RTÉ player

ABOUT

RTÉ News Now is Irelands No. 1 News and Entertainment app, (B&A, 2016). The app is available internationally and has a focus on breaking news, catch-up news, live and current affairs. RTÉ News Now is a highly engaging product for its users with more than half using it at least once per day, (B&A Research, 2016).

AUDIENCE

  • Used by 3 in 10 adults in Ireland, (B&A Research, 2016).
  • 38% of users are aged between 35-49
  • 26% of adults living in Ireland have used the app, (B&A Research, 2015)
  • 55% of users are ABC1
  • 41% of users are C2DE

HOW RTÉ NEWS NOW DELIVERS

  • 427,000 unique browers per month
  • 19% of browers are from outside of Ireland
  • No. 1 News and Entertainment app, (B&A, 2016)
  • 6 pages viewed per visit
  • 27 visits per browers per month

ADVERTISING SOLUTIONS

  • Screen Takeovers
  • Mobile – MPU & Native
  • Tablets – MPU half page and leaderboard
  • Sponsorship
  • Branded Content
  • Audience Targeting 9Contextual, Demographic & Bespoke)
  • Competitions
  • Interactive game & quiz formats
  • Bespoke Design formats
View creative campaigns on RTÉ News Now