News

RTÉ Radio Player App Launches Audio Ads

Posted on September 4, 2017 by aine.gallagher@rte.ie in News

 

The RTÉ Radio Player App allows users to listen live to all our radio shows across nine stations including Radio 1, 2FM, Lyric FM, Raidió na Gaeltachta, Pulse, 2XM, Junior, Gold and Radio 1 Extra. Listeners can also enjoy podcasts of all their favourite shows at their own convenience as well as the ability to share, comment and contact a programme by using the RTÉ Radio Player.

For our radio team, audio is at the centre. Our aim is to bring you the highest quality audio in a way that is easy and enjoyable to use.

With the RTÉ Radio Player, leveraging modern multi-media technology it allows us to bring you a far superior quality of audio directly to your mobile device.

This is good news for advertisers too as RTÉ Media Sales have launched audio pre-roll advertising on the RTÉ Radio Player app, allowing brands to reach a wider audience. Audio ads can be anywhere between 10-30 seconds in duration and they can also be channel and time targeted.

 

The result of meeting the demand of convenience can be seen in the below figures. For RTÉ Radio apps (Inclusive of RTÉ Radio Player, 2FM and Radio 1) there are three million plus streams per month.

 

 

If you would like to advertise on the RTÉ Radio Player app, please get in touch with us at rtedigitalsales@rte.ie or contact your Account Manager. 

The RTÉ Radio Player App audio advertising spec can be found below:

AUDIO: (Pre Roll)

  • File Type: MP3, WMA, SAC, OGG, WAV
  • Length: 10 – 30 seconds
  • Sample Rate/Encoding: 44.1kHZ
  • Site Served only
  • Channel Targeting & Time Targeting
  • 1×1 Impression tracker accepted